Informational Sheet - This print sample was part of an informational sheet series explaining in detail to State Fund policyholders how to read their workers' compensation coverage.
The original facsimiles (two smaller sample images on the right side of the page) were laid out in Adobe PageMaker, an application no longer supported. As a result, the facsimiles had to be reproduced first in Adobe InDesign, then scaled to fit in the larger document.
Boilerplate - This print sample was a marketing tool to help brokers sell State Fund workers' compensation insurance to potential clients.
Flyer - The Employer Education Series is an outreach program of health and safety seminars offered free to California employers and the public. These free seminars provide information and ideas to help employers comply with regulations, maintain safe worksites, and protect employees. The EE flyer announces when the next seminar will take place in a local community.
Mailing Brochure (cover) - The "Harvest a Vacation Getaway Contest" is an annual event to get brokers for State Fund to bring in new business. The California Farm Bureau is a business partner with State Fund and a co-sponsor of the contest who relies on State Fund's Marketing Department to provide promotional material. With enticing scenic images, inside the brochure as well as outside on the cover, this brochure was clearly designed for mailing out with the brokers in mind.
Mailing Brochure (inside)
Showmax Booth - The Showmax Tabletop Booth is a portable marketing tool set up at broker conventions to show the different kinds of industries within California that State Fund insures. When finalized designs are selected, the images are then sent to an external print vendor for output.
This booth design covers the themes of construction, agriculture, small business, and light manufacturing. The final product measures approximately 74 inches wide by 36 inches high.
Hot Pepper Booth - The towering 8-foot convention booth has a concave curvature with mini track-lights suspended overhead.
Dropping the photos into this Adobe InDesign layout was a relatively simple process as long as the images have been optimized to a resolution of 150 dpi and scaled at 100 percent.
BioKleen Boilerplate - This was a freelance print sample used as a fact sheet to sell wastewater management services for a client named BioKleen Technologies, Inc.
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Corporate Print Samples
The set features Sebastian's corporate print samples, some of which includes an informational sheet, boilerplate, flyer, mailing brochure, tabletop and convention booths.