Web Overhaul
Redesigned company website to reflect new branding standards. The new website was engineered to improve user experience and increase online sells.
Copy Writing
Copy writing responsibilities included: web content development, SEO optimization, writing product descriptions, tagline development, writing newsletter articles, and writing press releases.
Photo Direction
My responsibilities included: Hiring photographers, directing photo shoots, photo editing and image optimization for various media outputs.
Kiosk/Product Branding
Collaborated with industrial designers and engineers to develop brand templates, based on CAD specifications. Responsible for brand development of kiosks focused on the unique objectives of clients.
Marketing Collateral
Led the in-house creative team in producing PR and communication endeavors: newsletters, press releases, e-blasts and direct marketing material.
Trade Show Material
Responsible for the development of trade show material such as, trade show displays and marketing collateral. Additional responsibilities included, product/kiosk branding and kiosk interface/ux design of specific units.
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Creative Direction
As Creative Director of Olea Kiosks, I successfully led the comprehensive overhaul of the company's web presence, including the front-end design of a robust, ultra-responsive website. Additional responsibilities included: establishing visual, brand and production standards to achieve a cohesive look-and-feel across numerous sectors. Additionally, I led the in-house creative team in producing marketing collateral as well as PR and communication endeavors such as, press releases, newsletters, e-blasts, direct mail, and social media updates.
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