NAKOA – Branding & Art Direction for an Eco-Lifestyle Sunglasses Brand
Conceptual branding and art direction project for NAKOA, a fictional sunglasses brand made from recycled wood and sustainable materials.
The scope includes naming, logo design, color palette, product styling, and visual content development for ecommerce—featuring lifestyle photography, product shots, and Amazon listing simulations.
NAKOA’s identity blends a warm, minimal aesthetic with modern appeal. The result is a brand that feels natural, elevated, and aligned with the rhythm of the sea—designed for a conscious, style-driven audience.