Sketch Exploration and Research - Inspired by the great outdoors and playful children, I drew a line of comfy apparel for New Balance Toddlers. I created NB Tots, as a mock brand within New Balance. My goal was to create fashionable and cute clothing suitable for active toddlers.
Logo Concepts - Shown above are logo design concepts and my chosen color palette for this group of toddler apparel.
Shown above are four color ways for this long sleeved shirt and graphic patterns I created.
Above is a long sleeved shirt I created, shown in four color ways. The graphic print of a owls on a branch runs along the bottom of the shirt.
Shown above are two styles of athletic pants, each in four different color ways. Along the right are images that inspired my color palette and surface pattern designs.
Shown above are two pairs of comfy overalls. The illustration shows how they would look with one of the long sleeved graphic T's.
Shown is a reversible fleece vest that comes in four color ways. These vests coordinate with all of the pants and long sleeved shirts.
Shown above are two pull over sweatshirts and two zip up sweatshirts. The graphic owl I design coordinates with the plaid patterns.
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Toddler Apparel