PowerGreen Professional Pressure Washing is an identity and low-tech marketing project brought to me by Cleveland-based marketing company Knowledgeable Marketing. The client needed a full suite of deliverables, including a new logo, business card, half-page flyer to advertise the service to residential neighborhoods, gate-fold brochure, letterhead, and various social media graphics. The client also required a commercial multi-page booklet to be used in tandem with the brochure to market to traditional brick-and-mortar companies and property managers.
The logo features a pressure washing gun spraying cleansing brand-green water with the company name. The O in PowerGreen is replaced by a brand-colored blue and green spiral, which is in turn used as the abbreviated logo everywhere where the full logo cannot be properly executed.
The brand green and blue, along with white and black, are used as the primary colors throughout the project to tie each piece together.
