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SEARS - Personalized Welcome Video (High-Tech)

Sears - Shop Your Way - Surprise Points. Email marketing campaign, personalized to customer based on data-feed. Video reminds customer that he/she has bonus points through Sears SYW program, including surprise points. Personalized data elements include: name, date, number of points, retail categories of interest, and more.

Shira Feldman
Copywriter & Marketer San Francisco, CA