Leading up to the Shanghai launch, Fans could uncover tickets to the event when they interact with a series of London and Shanghai skylines by shaking, swiping or tapping on their mobile devices.
Through Burberry's WeChat account, users were able to immerse themselves in a dynamic, 360 degree view of the event – they could also view interesting moments and videos on these interactive event "panoramas".
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Burberry In Shanghai
To launch its first Asian flagship store in Shanghai, Burberry literally brought the city of London to Shanghai through an epic night of live performance, music and fashion.
Fans were invited to celebrate this event in realtime through an immersive experience on Burberry's WeChat account.
This experiential event marks Burberry’s first ever media innovation on a social mobile platform.
