Professor Grain and his trusted companion – Cow, sets off on another breakfast rescue mission.
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Info on Cheerios Breakfast Rescue
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Cheerios Breakfast Rescue
In the minds of many Chinese, a substantial breakfast that would provide energy for the day consists of congee, soymilk, eggs and bread. A bowl of cereals for breakfast is a relatively new concept in a market where breakfast traditions and habits go a long way back. Our challenge was to introduce this "new" breakfast concept and educate mums on the nutritional benefits provided by cereals and in turn expand Cheerios' market penetration.
