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"HMMWV Solution"/ Global Land Forces Modernization Marketing Campaign
Multi-faceted, branded marketing program for product launch. Introduced at National Press Club with invitations to all applicable media outlets, live streamed with real time online Q&A. Followed up 2 weeks later with custom display at AUSA show with formal media press conference. Dedicated online media kit with vanity URL, Facebook video and graphic teasers linked to YouTube video and website, Tweets during trade show. Very successful earned media coverage in various trade magazines. Very well received by customer.
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