Steven Squire

Developed concept mood boards and documents. Created the concept from initial sketch to final renderings and into production-feasible prototype. Crafted the design research plan. Sourced outside prototype suppliers. Created production-ready color targets including the application of new colors for injection molded parts. Sold the story that the increase in decal part and application cost is offset by an increased demand and acceptance of SRP increase. US powersport press magazine cover bike. Positive feedback from consumers, dealers, and press. Colorway was picked up for the Japan domestic market.

• Design Research
• Design Management
• Product Development
• Product Design