Sealy required a fake frontage dressed as a stylised chemist's shop, with non-descript products, counter, stock shelves and a practical door. The door opens automatically to reveal an entire Sealy bedrooms showroom with beds, signeage and room dressings. Foreground glass display cabinets and product stands.
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Sealy 2009

Interior fake frontage of Chemist Shop

Stuart Hudson
Art Director Manchester, United Kingdom