A1-1 : The Ideation Industry - I applied Bob Eberle's SCAMPER technique to my favorite toothpaste.
A1-1 : The Ideation Industry - Apply Bob Eberle's SCAMPER technique to my favorite toothpaste.
A1-2 : The Ideation Industry
A2-1 : Revolutions
A2-2 : Revolutions - I updated Wendy's class commercial, 'where's the beef to the use the power of Web 2.0. inspired by google's project Re:Brief. I used smart phone apps, social media, and online game.
A2 : Revolutions
A3-1 : Speaking in Signs - I wrote down my favorite brand, ALESS that means something to me.
A3-2 : Speaking in Signs - I created a logo design for myself.
A4-1 : storytelling - I created a character, ALECON for Allesi.
A4-2 : storytellings
I described how Starbucks fulfills the three human desires from the Martin article in Ad Age.
B1 : I wrote a hypothetical creative brief for Homeplus campaign.
B2-1
B2-2
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