"MRI Man" Ad
Award-winning website with animated home page intro
National Trade Show Booth Design
Direct mail clear envelope housed 3-D puzzle "flipping" to reveal 3 key Subspecialty Teleradiology messages.
Die-cut corporate 6-page brochure
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Tripled brand awareness in less than 24 Months for teleradiology company.
Radiology Subspecialty Company “MRI Man” became a key recognizable icon in all communications. Radiologists across the country liked the idea as new Subspecialty Teleradiology markets were added, a new MRI image would appear on "MRI Man".
The marketing program became a recognized industry model for many health care companies nationwide to replicate.
24th Annual Healthcare Advertising Awards; single ad, campaign and web home page.