Example catalog pages from Pendleton Footwear's 2019 Wholesale Footwear Catalog. I did not design the base template, but adapted Pendleton's template to fit what we needed the catalog to do for footwear and slippers. It ended up fitting seamlessly into Pendleton's internal wholesale catalog line and received high praise from Pendleton HQ. I helped to Product Develop this line of footwear and slippers, which is going to sell in excess of $4.5M in its first year. I Art Directed the lifestyle photoshoot in partnership with 22 Pages Photography.
Informational Flyer for Dovetail Workwear to explain their Affiliate Program to trades organization and give more information about their products as well.
Example of Woolrich Footwear wholesale catalog pages for Fall 2018 line. I helped to Product Develop this line, managing a team of 5+ footwear designers. I also Art Directed this photoshoot of lifestyle photos for these products in partnership with 22 Pages Photography.
Packaging Design for Polaris Footwear - low and tall sock packaging and footwear box. Utilizes Polaris stock photography and fits into their overall brand design.
Charleston Promotion Flag Patch Hanger/Packaging - These pieces were developed for Charleston Promotion to serve as packaging for their historical flag and naval patches sold in retail shops of a few military history museums. The front has a place for the patch to attach, as well as a place for the retailer to put a price tag on it. I also updated the Charleston Promotion logo at this time.
An identity system for Identity Youth Center (an affiliate of STAP) in Binghamton, NY. I designed the new logo to represent the youth and vibrancy of the youth center. I kept the motion and color inside width of the word, but fading to a straight black line outside it. This is a reference to how the youth come alive when they come to the center and can be themselves. The system also includes a letterhead, rack card, business card and info card.
Logo for Nonprofit Group - This mark had to include references to both Notre Dame and St. Mary's College, which it does with the shamrock and French Cross. The type is also a nod to the official type used by the University of Notre Dame. Also, the = references that the group fights for equality for students, faculty and staff.
Logo design for Little House of Crafting, which is a small indie brand that makes pin-back buttons and magnets and the artist/owner often features her own drawings. I went with something that looked structured, but still artistic.
Logo update for handmade business, The Knotty Boutique Company. Customer requested using the same color and font as she'd had previously, but with a custom bird illustration and adding the crochet aspect to the logo. It's meant to be playful and fun and the paw mark references their goodwill campaign that donates to animal shelters.
I revamped the banner of my brand, Krmbal, on www.TheIndieAList.com since the old one was outdated. This better reflected the state of the brand and featured several of our apparel items. The A-List was a consumer resource that lists vetted indie brands that have good quality items and great customer service.