O'Neill Women's "Today Is Perfect" social media contest
O'Neill X Lulu's "Beach Bound" social media contest
O'Neill Women's "Perfect Outfit" social media contest (with influencers Cait Barker, Shannon Barker, and Kayleigh Brunner)
Today Is Perfect contest testimonials
View PDF
View PDF
An online promo campaign in collaboration w/ LifeProof. As the lead, I worked w/ the LifeProof team to launch this week-long offer via both brands' social channels, email blasts, and website.
Webpage URL: http://www.challengedathletes.org/site/c.4nJHJQPqEiKUE/b.8730877/k.F50B/Refer_A_Friend_Week.htm
This social media photo contest was launched in conjunction with CAF's 2013 San Diego Triathlon Challenge event. As the lead, I directed all aspects of this project. I conceived the idea, strategy and overall parameters for the campaign's development. I also wrote and published all copy, created promotional content, oversaw the creation of the custom Facebook app design using CSS with our contracted web developer. Additionally, I monitored the progress for the duration of the contest, as well as measured and analyzed it's effectiveness after the contest closed. CONTEST APP URL: http://bit.ly/18rAbxI
gLike
SOCIAL MEDIA
Social Media Examples of my work that include: Campaigns, contests, plans and strategy docs, reports + analyses, cross-promotional campaigns, and various example content curated and/or created (designed in Photoshop) by myself.
I consider social media one of my top strengths as a marketer, and have achieved successes in past roles including:
- Increasing O'Neill Women's social media following by 400% in less than 6 months
- Increasing O'Neill Women's average user engagement levels by 247% in 6 months
- Doubling CAF's Facebook following in less than 6 months, launching CAF's Instagram, Pinterest, Snapchat and YouTube channels.
