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Logo Design for the Wadsworth Library Building Up for the Future Campaign.
Logo design inspired by the shape of the Wadsworth Library (Geneseo, NY), which to me resembled an arrow - the perfect symbol for their campaign: Building Up for the Future.
Party Invitation and RSVP postcard for the Building Up for the Future Campaign. I used bubbles throughout the campaign - a playful image that speaks to the library's plan to create an inspiring space for children's floor.
Alternative design concept for party Invitation, featuring a die-cut window of the arrow.
Brochure cover for the Building Up for the Future campaign. I combined an image of bubbles with a beautiful photograph of my son.
Brochure - inside pages
Brochure - inside pages
Brochure - inside pages
The brochure featured a die-cut arrow that when pulled up revealed a vertical spread that showcased the architectural plans for each floor of the library's renovation.
Branded T-Shirts (front)
Branded T-Shirts (back)
Labels designed for bubbles that were given away at the library's fundraising event.
The bubble theme was continued by having branded bubbles as party favors - a great way to increase campaign awareness.
Information broadsheet distributed at the library.
Thermometer designed to track progress of the fundraising campaign.
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Wadsworth Library Building Up for the Future Capital Campaign

Created a brand identity for the Wadsworth Library's Capital Campaign: Building Up for the Future. Design package included logo, party invitation, information sheet, t-shirts, bubble favors, and thermometer. Wadsworth Library is located in Geneseo, NY. Donate to the campaign today!

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Freelance
Tracy Clarry
Tracy Design • Freelance Graphic Designer • 716.983.1795 Rochester, NY