Logo Design for the Wadsworth Library Building Up for the Future Campaign.
Logo design inspired by the shape of the Wadsworth Library (Geneseo, NY), which to me resembled an arrow - the perfect symbol for their campaign: Building Up for the Future.
Party Invitation and RSVP postcard for the Building Up for the Future Campaign. I used bubbles throughout the campaign - a playful image that speaks to the library's plan to create an inspiring space for children's floor.
Alternative design concept for party Invitation, featuring a die-cut window of the arrow.
Brochure cover for the Building Up for the Future campaign. I combined an image of bubbles with a beautiful photograph of my son.
Brochure - inside pages
Brochure - inside pages
Brochure - inside pages. Watch it unfold: https://tracyclarry.wistia.com/medias/hpvny8czdp
The brochure featured a die-cut arrow that when pulled up revealed a vertical spread that showcased the architectural plans for each floor of the library's renovation.
Branded T-Shirts (front)
Branded T-Shirts (back)
Labels designed for bubbles that were given away at the library's fundraising event.
I suggested continuing the bubble theme at their event by handing out branded bubbles as party favors - a great way to increase campaign awareness.
Information broadsheet distributed at the library.
Thermometer designed to track progress of the fundraising campaign.
Wadsworth Library Building Up for the Future Capital Campaign
Created a brand identity for the Wadsworth Library's Capital Campaign: Building Up for the Future. Design package included logo, party invitation, information sheet, t-shirts, bubble favors, and thermometer. Wadsworth Library is located in Geneseo, NY.
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Tracy Clarry
Tracy Design • Freelance Graphic Designer • 716.983.1795
Rochester, NY