
Logo Design for the Wadsworth Library Building Up for the Future Campaign.

Logo design inspired by the shape of the Wadsworth Library (Geneseo, NY), which to me resembled an arrow - the perfect symbol for their campaign: Building Up for the Future.

Party Invitation and RSVP postcard for the Building Up for the Future Campaign. I used bubbles throughout the campaign - a playful image that speaks to the library's plan to create an inspiring space for children's floor.



Alternative design concept for party Invitation, featuring a die-cut window of the arrow.


Brochure cover for the Building Up for the Future campaign. I combined an image of bubbles with a beautiful photograph of my son.

Brochure - inside pages

Brochure - inside pages

Brochure - inside pages. Watch it unfold: https://tracyclarry.wistia.com/medias/hpvny8czdp

The brochure featured a die-cut arrow that when pulled up revealed a vertical spread that showcased the architectural plans for each floor of the library's renovation.



Branded T-Shirts (front)

Branded T-Shirts (back)

Labels designed for bubbles that were given away at the library's fundraising event.

I suggested continuing the bubble theme at their event by handing out branded bubbles as party favors - a great way to increase campaign awareness.

Information broadsheet distributed at the library.

Thermometer designed to track progress of the fundraising campaign.

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