brand name/logo - inspired by an older campaign "food for life" about the food where a man has one hade as a spoon.
also we wanted to show how familiar and close the company is to simple public "eatinh with pure hands"
sending brand card/paper
takeaway bag_front
takeaway bag_back
sous plat - united colors internationally
poster / advert in magazine... - starts a phrase...we wanted to attract the interest of the reader to be thirsty to finish the sentence...
poster/advert in magazine (end)
website - this is a screen of the first page of the website.(combining with another university module: web design)
menu - we wanted to be interesting and not just a card in order to have fun
menu
menu (open...without foodlist)
takeaway box - elegant and safe opening
gLike
Branding_Design management
Department of engineering of products&systems/////University Module: "Design Management"///
undergraduate teamwork 2011///
WE DECIDED TO INTRODUCE A NEW BRANCH IN BENETTON AS ITS REPUTATION HAS DICREASED SINCE IT STOPPED ADVERTISING SOCIAL PROBLEMS_*COLORS ARE UNITED AND SO TASTES*///
Design process/:
1.history of brand
2.brand name
3.reputation of brand
4.communication/advertisement
5.identity/unique characteristics
6.brand principles
7.goal
8.position in the market
9.website/departments/
10.antagonists in market
11.target group
12.trends/
13.design strategy (new goals, values, potential position in market)
14.design project (photos)///