The Jeep Zulu was part of the Jeep Corporate Sponsor Project at the Academy of Art University, Fall 2024 semester. Our team was tasked with creating a concept for a “Rally Raid” themed vehicle. Our idea was a fast, two-seat car that we dubbed the "Wrangler of 2050." It had a distinctive modular design that allowed for the replacement, customization, or even "renting" of specific body sections from a Jeep dealership or service center. The Jeep “Mod Shop” also served as a hub for Jeep community events, featuring several attractions, including a rock wall, simulators, and a mezzanine where attendees could watch Jeep-sponsored events.
For the first part of the semester, I focused more on external conceptualization and direction. In the second half, I switched to interior design and modeling. Along with storyboarding and presentation, I also assisted with the presentation's outside and interior animations.
