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Complete Brand Design for Mystical East LLC.
Mystical East is a luxury wellness brand. The company is in the process of launching two brands: Rudraksha jewellery range called ‘Seeds of Paradise’ & aromatherapy/colourtherapy pillow range called ‘Flaura’ in 150 stores in the US and in large retail stores.
White Ink was chosen to develop the entire design and retail strategy for Mystical East LLC in the parameters of naming, identity design, copy writing, brand & sub brand development & design extension onto all marketing collaterals comprising print, retail, packaging and web design.
