Paddle Surfing

Paddle Surfing - A product design and graphics project for the Hawaiian based company Honu Hoe. These are stand up paddle surfing blades used locally at the beaches of Hawaii. The concept was to inject some island flavor and modern graphics cues into their product line.

For more info on stand up paddle surfing check out the wiki entry at

Graphics designed in Adobe Illustrator CS3
Modeled in Rhino4 and rendered in Hypershot

William Woods
Company Partner / Electronic Design Management Savannah, GA