Sebastian Haglund

DRAX wanted to launch their newly formed company with a style that would make their mopeds appeal to the youth, as well as the daily commuters of Sweden. They had seen that the traditionally very "racey looks" of mopeds targeted towards the younger crowds didn't sell to the older audience, and contacted Yellowtail for help with developing a brand language regarding the color, materials and finishing of their products. The matte black mopeds of DRAX have become a common sight since then.

• Commercial & Industrial Products
• Creative Direction
• Design Research
• Design Management
• Industrial Design
• Logo Design
• Branding & Corporate Identity
• Product Design
• Transportation
• Trend Research