gLike
HELLO KITTY FRIENDS AROUND THE WORLD TOUR

Took charge of 10,000 square foot Hello Kitty 45th Anniversary event, “Friends Around the World Tour” in all architectural component, and engaged heavily in design direction to launch. In focus with timeline and work load configured by the vendor and project managers by adapting to progress and/or last minute changes flexibly till completion. Event held in Los Angeles & Seattle. Estimated ad value of over $33M with over 17K attendees, and over 430M impressions during the event.

Yoshi Saito
Creative Direction, Concept Development, Brand Development, Environmental Designer Los Angeles, CA