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Aim and Fire

Aim and Fire - The aim & fire rings are an endeavor to hide and facilitate immaturity, irreverence and play, embodied as the form/action of the rubber band gun, in adult attire. The rings function by looping a rubber band through the notch in fire ring and then around the aim ring. One then stretches the band to a reasonable tension, aligns the reticule on the aim ring with the fire ring and their target, flicks their wrist forward and...snap!

Zach Weiss
Watch Designer, 2D/3D Designer, Editor Brooklyn, NY