Aaron Michael Gordon

For this product preview and launch, I led the creative strategy, from finding the differentiators to figuring out all of the pieces to market the feature: email, live events, social, traditional marketing, and more.

The highlight of this launch was a Speakeasy event at the 2019 AALL conference, which featured a menu with a slickly produced video (which I also wrote and produced). This gave the introduction of the feature a bit of heat in the B2B space—and helped the feature and BLAW stand out to current and prospective clients.

• Creative Direction
• Content Strategy
• Copywriting & Editing
• Ideation