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Management Concepts Branding Videos
As part of an overhaul of the Management Concepts brand, I enlisted the brilliant video production team of animators at Rocketwheel to produce these videos (about 25 in all over three years.)
I wrote, creatively plotted out, and produced these videos in order to take te brand to the next level, to add polish and panache to the brand - and to use line art and movement within the videos themselves to address a key issue: that Management Concepts is selling conceptual benefits, rather than fixed products and services. This visual switch helped convey the benefits of the educational solutions we were selling in a dynamic manner.
