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Tazo Tea print campaign - Designed this consumer print ad series and direct mail piece for Tazo Tea. Each piece describes one of the brand's top selling teas and gives the consumer a visual of the natural ingredients.

The direct mail piece has a custom die-cut pocket containing a sample Chai tea bag.
General Electric - Brand identity advertisement for General Electric. Double page spread.

The 3 main polygons show GE's leading scientists, engineers, and business people working together to create a strong, powerful, successful company.
Sonoma Valley Film Festival print ads - Print advertisements/posters promoting the 2008 Sonoma Valley Film Festival.

The ad on the left was targeted to San Francisco residents, and the ad on the right was targeted to nearby wine country residents.
HybridCenter.org - Art directed and designed this series of consumer print advertisements for HybridCenter.org. A surreal, photo-realistic approach was taken to create interest in Hybrid technology and draw consumers to the website for more information.
Sterling Infosystems, Inc print ad campaign
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Abbey Ley
Graphic Designer/Illustrator Brooklyn, NY