
GUCH Moodboard

Development of a new logo - Coming up with a brand idea - The GUCH Charity is all about transforming lives, having someone to talk to and getting things out in the open. What I thought best represents this is Metamorphosis. I thought of a small caterpillar, hiding away in a cocoon, then transforming into a butterfly, exploring new life and having freedom. The logo I have created involves a small, abstract butterfly with green wings. The green wings are a heart shape, as GUCH is a charity for congenital heart disease. It is simple and fresh.

Concept Sketches so far.











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