SECOND YEAR Trip Advisor for FITCH February 2012
My class was asked to by FITCH designers of London, to individually choose one of four brands put forward by the company. We had to design a space that would best represent our chosen brand and create a brand experience.
The size of the site was up to us and there was no set budget. They also asked for us to provide any sketches that would represent our design process and any other research carried out.
The four brands were: iTunes, Trip Advisor, Timeout and ASOS. I chose Trip Advisor, a well known travel advice website that offers reviews of holidays, hotels and restaurants etc from people all around the World who have visited them. It is a website designed to help you make decisions and plan the perfect trip. I had to include elements to my design that would best represent the brand and give visitors an experience that will allow them to enjoy searching for everything they want in their ideal trip.