Infused to Go Ad Campaign - For patients with hemophilia B, infusing with BeneFIX allows them to be active and ready to go without worrying about getting a bleed. "Infused to Go" captures this sentiment and is the new campaign for BeneFIX.
Infused to Go Ad Campaign - Hemophilia affects males of all ages, so the campaign uses a kid, a teen, and an adult to target each group. The images showcase each individual in their environment with an abundance of items that speak to their active lifestyle.
Infused to Go Ad Campaign - The type of paper and handwriting of "Infused to Go" is personalized to each age group. For the adult, a more "grown-up" handwriting was used on a page from a daily planner.
ReFacto Ad - This award winning campaign which depicts the future that patients can now achieve with ReFacto was created by a group led by Marcela Perez. From this I evolved many executions and gave the brand a refresh after it's first year.
IDT Hispanic Market Ads - Quite often clients want to include the whole kitchen sink in their ads and this time was no different. With all the information, I feel I was still able to establish a visual hierarchy and provide a few resting spots for your eyes.
Alcohol Awarness Poster - Winner in the International Healing Arts Competition, this poster uses perceptual organization to show a beer bottle in between the numbers 2-1 and illustrates that the legal drinking age and drinking are a match worth waiting for.
Beer Guide (front) - Toast Bar & Restaurant needed some help in promoting and rotating their selection of bottled beers. So I created a beer guide entitled the "Leaders of the Pack" which features four great brews and is updated about every two weeks.
Beer Guide (back) - Two main characteristics of each beer are highlighted at the head of the bottle and the copy in the bottle describes the origins of the beer, alcohol percentage, food paring suggestions, and more.
MontGras Wine Ad - Amidst scenic vineyards and elegant wine glasses, the design of this ad stood out immediately in magazines, such as the Wine Enthusiast and Wine Spectator, while quickly communicating it's message. It won Gold at the Creativity Awards.
Film Follies Poster - Film Follies is an event composed of projected slide shows and short films by designers who get little sleep in preparation of the event. So the flyers and posters for the event showed just that: projected message on the face of a sleep-deprived designer. The design was featured in Print Magazine's 2003 Design Annual.
Vaccine Ad - In witting this headline, I wanted to express GlaxoSmithKline's plan to expand their vaccine program while also creating a play on words and trigger an association between health and wealth.