Ray Ban (Visual Merchanding)

Multi-dimensional graphic design changes the way we interact with type and the space it is created in. Therefore to enhance the impact we used anamorphic art to visual merchandise ray-ban brand. Anamorphosis is a distorted projection or perspective requiring the viewer to use a specific vantage point to reconstitute the image. This is an artistic technique that dates back to the early Renaissance. Keeping the mood of the brand in mind we used an illustration originally created by Garance Dore. (College Project)

Abhishek Kumar
Fashion Photographer New Delhi, India