Truck "piggy bank" Give-away that underlines the positioning of the product: efficiency and profitability
Special display that stands out to translate into reality the level of efficiency of the new Actros.
The percentage on the barrels is fuel saving of the new Truck
Key visual declined on roll-ups
Special design for the stage used at the launch event
Invitation for the launch event that dramatizes also the breakthrough in eficency and profitability of the new truck
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Mercedes-Benz - Actros Truck Launch Event
BRIEF:
Positiona the new Actros generation as the most efficient and environmentally friendly
CREATIVE STRATEGY:
Starting from the product insight that environment innovations are directly connected to efficiency and profitability we developed the concept:
"ECO stand for ECONOMICAL"