Campaign Key Visual
Headline:
New GLK Generation
Powerfully unconventional.
What does unconventional means for Mercedes-Benz?
Design that stand out in every landscape.
Innovation that let you imagination discover new limits.
Character that attracts in every context.
A car designed for the pleasure to be different - the New GLK Generation
Key Visual Portrait
Special Display for Showroom
Special Visibility Project for the largest Mall in Bucharest
Headline:
New GLK Generation. Powerfully unconventional.
Photo Session - Happening near the classy terraces in Bucharest
Special Project - Dressing Room Branding at high end shops (outside)
Body:
New GLK generation.
The powerfully unconventional style.
Special Project - Dressing Room Branding at high end shops (inside)
Body:
New GLK generation.
The powerfully unconventional style.
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Mercedes-Benz - New GLK Launch
BRIEF:
Create a new positioning for the latest GLK model
CREATIVE STRATEGY:
Starting from the product insight that this model is a completely differentiated approach, we set out to build awareness around the "powerfully unconventional" slogan.
The creative campaign was developed locally, for Mercedes-Benz Romania.
We used print, outdoor and special executions to position the message.