Adam Atkinson

Concept and creation of new outdoor lifestyle brand, over three years to launch in late 2019.
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Utility Archive is a modern outdoor brand that joins the dots between modern lifestyle and outdoor activity.

Responsible for all aspects of the brand and business; product, marketing, sales, strategy, general management.

• Soft Goods
• Branding & Corporate Identity
• Creative Direction
• Design Management
• Design Research
• Fashion Design
• Materials
• Outdoor Equipment
• Product Design
• Product Development