Smart Home shop-in-shop for ABC Carpet and Home in NYC. Structure mimics a deconstructed "house" facade, and includes multiple vignettes showcasing specific connected product merchandising, such as Security, Lighting, or Customization.
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Smart Home shop-in-shop for ABC Carpet and Home in NYC. Center console acts as point-of-sale, stock storage, and interactive product demo area.
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Smart Home shop-in-shop for ABC Carpet and Home in NYC. Designed to showcase connected home product offerings from Quirky, GE and other partners. Includes retail point-of-sale and educational training on-site.
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Wink launch endcap for Home Depot. Example of 2D/3D composite renderings for Sales and Merchandising pitch decks.
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Wink Standalone Demo Unit for Home Depot, created to highlight new Wink connected products. Provides educational video infographics that activate when demo unit is touched by customers.
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Quirky Retail Displays for assorted clients. Built in CAD and visualized in Keyshot 5.
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Pigment Wall at MAC Cosmetics Pro Store in NYC. To highlight their popular line of powder pigment makeup, MAC commissioned the design of this 3D installation. Using nearly 300 1/2 gallon jars, pigment colors were arranged in a perfect rainbow along the largest wall of the store, creating impressive visual impact in the otherwise neutral-toned space.
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Pigment Wall installation at MAC Cosmetics Pro Store, NYC.
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Makeup and Tool Displayer for MAC Cosmetics. Design, testing, CAD, and prototyping executed from start to finish in collaboration with outside vendors.
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Nail Tester Display for MAC Cosmetics. Example of 3D visualizations used to demonstrate new concepts in management briefings.
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Holiday Makeup Display for MAC Cosmetics. Part of a line of seasonal units designed to be more "luxe" than standard displays. Designed from spec to concept to CAD to physical POP unit.
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BJ's in-store sales unit for Quirky + GE. 3D visualization.
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Augmented Reality Store Display and App Concept for Quirky. Retail units activate when customer is nearby, and provide detailed 3D graphic overlays on-screen when customer holds up product packaging. Designed to educate and entertain.
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Press Event for Quirky + GE connected product launch. Goal was to create a curated, museum-like experience for visitors to interact with and learn about Quirky's newest inventions.
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Press Event for Quirky + GE connected product launch. Plinths designed to hold connected product demo units, along with renderings of rich content provided on video screens.
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Press Event for Quirky + GE connected product launch. Event included a full living room suite, where press and visitors could demo an entire connected suite in a real environment. Room was designed, merchandised and styled well in advance in Illustrator and 3D CAD.
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Press Event for Quirky + GE connected product launch. Demo & build-out were handled personally by Quirky's small Retail Experience team.
Press Event for Quirky + GE connected product launch. Event was a huge success for both Quirky and GE, with many positive press reviews of both the products and the event itself.
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Retail, Event & Experience Portfolio

Samples from my work in the fields of Retail, Event & Experience Design.

Adam Hayes
Senior Product, Retail & Experience Designer New York, NY