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Chicago Family Business Council postcard

The Chicago Family Business Council (CFBC) is designed to support and educate family businesses. The organization wanted a light postcard advertising its semi-annual leadership event. Easy! Less easy was its request that we translate the concept of "emotional intelligence through resonant leadership" into, you know ... English.

This breezy concept cut through the jargon and gave CFBC's audience a simple idea with which to connect.

Agency: The Simons Group
Concept: Adam Shafer
Copywriter: Adam Shafer
Design: Kelly Goggins

Adam Shafer
Copywriter Chicago, IL