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In a country like India, which is dominated with urea as the base of most soil health enhancers, phosphate, even though far more superior in results, is little known. There was a need to create awareness at a grass-root level, by educating the famers, the most vulnerable lot of this nation, on soil health benefits with the use of phosphate based fertilizers. Plus there was also a need to create an air of positive aura around ‘phosphate’ and slowly build pressure, by talking to policy makers (The Ministry of Agriculture) on the benefits of using phosphate and to introduce subsidy on the use of phosphate.

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