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Orchestra | AIESEC - The underlying idea of this logo draws its inspiration from the world of music, the 104 participating Countries are displayed as the members of an orchestra.This metaphor is directed to bring up the union of different instruments (Countries)that come together and create something special.
The shape of the logo evokes that of an arena, specifically, for the case at hand, the sketched plan-shape of Rome’s Coliseum, so as to underline under an iconographical profile also the location itself.

Sustainable innovation | AIESEC - Graphic elements that come together one by one to form the figure make a joint
parallel recall between the world of sustainability and innovation, the latter
being a funding element for the cultural growth of those countries that through the event will
experience the chance to confront each other and enrich their connections with each other.
At the bottom of the tree lie the name of the event and the slogan; the basis, then, represents the roots, that feed the tree and empower its growth.
Sustainable innovation | AIESEC - Graphic elements that come together one by one to form the figure make a joint
parallel recall between the world of sustainability and innovation, the latter
being a funding element for the cultural growth of those countries that through the event will
experience the chance to confront each other and enrich their connections with each other.
At the bottom of the tree lie the name of the event and the slogan; the basis, then, represents the roots, that feed the tree and empower its growth.
Sustainable innovation | AIESEC - Graphic elements that come together one by one to form the figure make a joint
parallel recall between the world of sustainability and innovation, the latter
being a funding element for the cultural growth of those countries that through the event will
experience the chance to confront each other and enrich their connections with each other.
At the bottom of the tree lie the name of the event and the slogan; the basis, then, represents the roots, that feed the tree and empower its growth.
Finger print | AIESEC - The fingerprint is what a human being holds most personal, it shows and proves our uniqueness; within the logo, it is directed to express the concept of extraordinary and unique contribution that each human-as an ambassador of his/her own world and culture-offers to the whole mankind, and the idea of strong bond that ,thanks to AIESEC in the case at hand, is formed amongst populations and turns into a unique irreproducible event.
Finger print | AIESEC - The fingerprint is what a human being holds most personal, it shows and proves our uniqueness; within the logo, it is directed to express the concept of extraordinary and unique contribution that each human-as an ambassador of his/her own world and culture-offers to the whole mankind, and the idea of strong bond that ,thanks to AIESEC in the case at hand, is formed amongst populations and turns into a unique irreproducible event.

BBAA - Logo for the spanish fine art magazine BBAA.
laradiolina.it | logo - Logo design of the project "laradiolina.it"
web radio dedicated to children between 0-12 years of age
laradiolina.it | logo - Logo design of the project "laradiolina.it"
web radio dedicated to children between 0-12 years of age
LondonCalling - mooding
Italia Publishers Magazine | new logo
Italia Publishers Magazine | new logo
Plus magazine | logo
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Brand
Anna Federica Ferrara
Communication designer Milan, Italy