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Estee Lauder (School Project)

The annual report is for the multitude of Estee Lauder companies. It was a collaborative project created by Aliza Morris and me. The mission was to display brand recognition by using a classic grid and a modern typeface, combined with sophisticated portfolio images.
To create a complete presentation of this yearly report, a business card pocket and ballpoint pens with logos were included in packaging for distribution at business meetings and events.

Note: The artwork displayed on this project is hypothetical student work and it is not for commercial purposes.

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Ariana Luz Fridman
Graphic Design / Branding / Packaging / Publication San Francisco, CA