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Frapez (School Project)

Frapez is a company that offers health-supportive smoothies, teas, and juices made with high quality, organic seasonal ingredients.
The goal of the new brand identity was to provide a more sophisticated and professional representation of their products. The solution included a study on the shapes, colors, and forms of fruits, seeds, and vegetables that resulted in the composition of the logo.

Note: The artwork displayed on this project is hypothetical student work and it is not for commercial purposes.

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Ariana Luz Fridman
Graphic Design / Branding / Packaging / Publication San Francisco, CA