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Minium Fragrance

Inspired by the fragrance developer Bernardo Conti’s quote: “Everything on earth is explored, I would like to see a fragrance from outer space”, Minium was created to bring the modern woman a high end product that contains the scent of a unique mineral. The fictional story of Minium evolved from a rain of meteors fallen on earth years ago. The discovery soon would serve as a starting point for the brand’s approach, concept and design.

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Ariana Luz Fridman
Graphic Design / Branding / Packaging / Publication San Francisco, CA