Introduction - This Project is cooperate with The Link LTD. My topic is watch shop.
Mood_mystery - I would like the shop have professional feeling, I use a lot of black color. It also can create a mystery theme, it can catch the consumer focus on it.
Concept_Gear - When we open the watch. we can see many gear wheel inside. Watch before a watch, it is compose by many gear wheel. A watchmaker carefully and precisely pick up the gear wheel form conveyer belt. Watch is a precisely machine as a watchmaker, we need a exact time for our life. I want customer to experience what precisely is. So I use conveyer and gear to represent the watch of making process
Site - The site is at Wong Tai Sin Centre (H.K.).
Site finishing - This is site finishing rendering.
Plan and EXON - I would like to let the wall be a watch theme. I make a curve wall, just like we open the watch can see gear is inside. Curve wall mean a dial plate.
The original column is square, I make it to be polygon. And my concept is gear, it can enhance the gear feel.
Shop front and Fascia - Shop Front Fascia (picture F ) is use white half transparent acrylic. It can permeate white light. The white light to contrast with black theme can let people a elegant. The Shop Front Display unit (picture H ) is like a analog. It can easy let customer know it is a watch shop. The transparent acrylic is use to display watch. It can make watch float at the air, to create more professional feeling.
Interior Description_Cashier - Fascia (picture D ) is use white acrylic. And then use the sport light to project it. The chair can movie as customer want. The counter(picture E ) is use black dolomite.
Interior Description_Display wall - The main display is use a lagre gear (picture B ) . Then the watch is to lift at the middle. The wall ahve some unit hollow inside the wall( like A ) . Its is because I want to make a watch feel in this shop. And some watches are display at cashier and service counter ( picture C ). That watch are more expensive so need a higher security for it.
Lighting - Normaly is use the Incandescent lamp. Some curve line will use fluorescent lamps. Actually, in main display unit will use sport light
Floor plan - Tender drawing of floor plan
Section - Tender drawing of section
Shop front - Detail of shop front
Display Detail - Tender drawing of display detail
Display format_END - If the customer do not like the design like that, they also can use the glass for display baseplate.
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Retail Design_The Link