VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Event photography by Josh Wong Photography
VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Event photography by Josh Wong Photography
VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 Flyer, front - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Flyers were sent out to restaurants all over New York to entice bartenders to join the event.
VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 - Flyer, back - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Flyers were sent out to restaurants all over New York to entice bartenders to join the event.
VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 - Magazine ad 01 - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Magazine ad was run in Next Magazine
VeeV Acai Spirit's 1st Annual Superfruit Challenge 2010 - Magazine ad 02 - VeeV was proud to sponsor the First Annual Superfruit Challenge, a fab and friendly new competition for New York's GLBT bartending community, all for a great cause! For every bartender that signed up, VeeV made a charitable contribution to the Trevor Project. AND all proceeds from their Superfruit Soda at the after party was donated to the Trevor Project. Magazine ad was run in Next Magazine to announce winner and generate interest in next year's competition.
VeeV and Busboys and Poets Earth Day Poster
VeeV Summer of the Superfruit Poster
Elations Boomers Building a Better America Logo
Italian Trade Commission - Italian Stone & Marble trade show ad concept - Art direction, graphic design, headline. The Italian Trade Commission wanted some concepts for their trade show. They were looking to display marble samples in the ad, so I thought creating a world of marble with marble moons would be a cool and effective way to communicate the plethora of marble varieties one can find at the Italian Stone & Marble show.
"Whet: Drink Like You Eat" Proposal - Working on this project was A-M-A-Z-I-N-G. Authors Adam Seger (mixologist extraordinaire) and Michael Nagrant (clever food scribe) were such a fantastic pleasure to work with. They gave me complete creative freedom, and they were such a wonderful team to collaborate with. Photographer Tuan Bui was no less amazing. His gifted eye for photography really made my job easy. I mean, look at those images. Stunning.
"Whet: Drink Like You Eat" Proposal - Working on this project was A-M-A-Z-I-N-G. Authors Adam Seger (mixologist extraordinaire) and Michael Nagrant (clever food scribe) were such a fantastic pleasure to work with. They gave me complete creative freedom, and they were such a wonderful team to collaborate with. Photographer Tuan Bui was no less amazing. His gifted eye for photography really made my job easy. I mean, look at those images. Stunning.
"Whet: Drink Like You Eat" Proposal - Working on this project was A-M-A-Z-I-N-G. Authors Adam Seger (mixologist extraordinaire) and Michael Nagrant (clever food scribe) were such a fantastic pleasure to work with. They gave me complete creative freedom, and they were such a wonderful team to collaborate with. Photographer Tuan Bui was no less amazing. His gifted eye for photography really made my job easy. I mean, look at those images. Stunning.
"Whet: Drink Like You Eat" Proposal - Working on this project was A-M-A-Z-I-N-G. Authors Adam Seger (mixologist extraordinaire) and Michael Nagrant (clever food scribe) were such a fantastic pleasure to work with. They gave me complete creative freedom, and they were such a wonderful team to collaborate with. Photographer Tuan Bui was no less amazing. His gifted eye for photography really made my job easy. I mean, look at those images. Stunning.
"Whet: Drink Like You Eat" Proposal - Working on this project was A-M-A-Z-I-N-G. Authors Adam Seger (mixologist extraordinaire) and Michael Nagrant (clever food scribe) were such a fantastic pleasure to work with. They gave me complete creative freedom, and they were such a wonderful team to collaborate with. Photographer Tuan Bui was no less amazing. His gifted eye for photography really made my job easy. I mean, look at those images. Stunning.
Claddagh Irish Pubs menu design - cover - Art direction, graphic design. Claddagh was looking for a design that was family friendly, but was still appealing to those looking for an Irish pub experience. With that in mind, I kept the colors warm and the layout inviting. I was excited to try the food during meetings with their marketing director, and it is absolutely delicious! A redesign is coming soon, so check out their restaurants soon to see this design while you still can - and of course, to try the food!
Claddagh Irish Pubs menu design - spread - Art direction, graphic design. Claddagh was looking for a design that was family friendly, but was still appealing to those looking for an Irish pub experience. With that in mind, I kept the colors warm and the layout inviting. I was excited to try the food during meetings with their marketing director, and it is absolutely delicious! A redesign is coming soon, so check out their restaurants soon to see this design while you still can - and of course, to try the food!
Claddagh Irish Pubs trivia night poster concept - Art direction, graphic design, copy. Claddagh needed some posters to promote their trivia night, so I will admit, Trivial Pursuit was a huge inspiration for this series. It was so much fun putting together the copy for this particular one since Back to the Future is my absolute all-time favorite movie.
Event Architects brochure - Art direction, graphic design, illustration. I had so much fun with this client. They were amazing because they granted me so much creative freedom. As an event management company, I think they took a huge leap of faith by going with the all-black concept, and for that, I am grateful. I used a custom-made Flash program to create the letter illustrations which were later printed on vellum.
Italian Trade Commission - Cast Expo '08 ad concept - Art direction, graphic design, illustration, headline. I wanted to show casting in a high-end and sexy way. I thought the vibrant colors and dynamic flourishes would get a show-goer excited about checking out the trade show.
IIT Mies Brochure - IIT needed a bright and interesting brochure to help promote the work of Mies Van Der Rohe, a pioneer of architecture. Since he made a remarkable impact on the architecture of Chicago, it was IIT's mission to interest tourists in viewing the campus. I not only provided interesting facts about the man, but about other interesting trivia about the school (such as the Slinky was developed on campus).
The Italian Trade Commission - IMTS 2008 Trade Show - Trade show branding and design. Machine illustration. The Italian Trade Commission was featuring several of its leading machine companies in the IMTS trade show at McCormick Place earlier this month. For this promotion I created an ad which was printed in 3 different trade publications, a save the date and invite package, individual company signage for 18 companies, directional signage to guide guests at the event, and an airport shuttle.
The Italian Trade Commission - IMTS 2008 Trade Show - Trade show branding and design. The Italian Trade Commission was featuring several of its leading machine companies in the IMTS trade show at McCormick Place earlier this month. For this promotion I created an ad which was printed in 3 different trade publications, a save the date and invite package, individual company signage for 18 companies, directional signage to guide guests at the event, and an airport shuttle.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
The Redwalls EP Cover Concepts - Art direction, graphic design, illustration, photography. The guys were pretty open to ideas so I explored different treatments. Since their sound is really raw, and this album was a personal message to their fans, I kept it blues-y and a bit unrefined. As you'll see in the Packaging Set here, we finally went with a simple, black and white treatment.
Samsung Internal Brand Equity Guide - Graphic design. Type illustration. This work came down at the last minute in Christmas 2007. They had a very specific look to adhere to, so it was a great exercise. They were looking to develop a book to distribute to all Samsung employees so they can get a grasp of the company ethos.
Samsung Internal Brand Equity Guide - Graphic design. This work came down at the last minute this past Christmas. They have a very specific look to adhere to, so it was a great exercise. They're looking to develop a book to distribute to all Samsung employees so they can get a grasp of the company ethos. The Brand Equity book will actually be one section within a larger binder, which explains the holes, and it is also why this cover isn't as dynamic as you would expect it to be, but I'll post the binder cover once we finalize it!
Fuga Salon and Spa menu - Art direction, graphic design. I found old maps of Italy and incorporated them into the passport theme of the menu. The client wanted their spa clients to experience Italy, so I went with a "journey through Italia" concept. I also cracked upon my old Art History 101 books and scanned in some beautiful Italian sculptures to grasp the classic Italy feel.
VeeV work
VeeV work
VeeV work
VeeV Appreciation Event for Wish Ultra Lounge in Dallas
Oberto Sausage Company – Alpha vs. Sidekick campaign - Oberto launched their Alpha Male vs. Sidekick campaign and asked me to whip up some kickass graphics to push it. I had fun doing it, and I'm psyched they liked it!
Coors Light event pitch imagery
Coors Light event pitch imagery
Southern Comfort event pitch logo
Southern Comfort event pitch logo
Southern Comfort event pitch logo
Southern Comfort event pitch logo
hum Sell Sheet_front - This sell sheet made its debut at hum's launch party at Pops for Champagne. Go get a bottle at any Lettuce Entertain You restaurant! The color of the liquid is a sultry, sexy, deep red. Perfect for the holidays!
hum Sell Sheet_back - This sell sheet made its debut at hum's launch party at Pops for Champagne. Check out these yummy yummy cocktails. Look how sexy all of those amazing cocktails are. Go get a bottle at any Lettuce Entertain You restaurant! The color of the liquid is a sultry, sexy, deep red. Perfect for the holidays! Photography by Tuan Bui.
Radio Flyer campaign pitch
Radio Flyer campaign pitch
Radio Flyer campaign pitch
Batch 19 Pin (actual size: 1.5" x 1.5") - Worn by attendees of prohibition-era- themed Repeal Day event in Chicago on December 4, 2010, sponsored by Batch 19. Appearance by HBO's "Boardwalk Empire" star, Michael Kenneth Williams.
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Aireen Arellano
art director | graphic designer Chicago, IL