Lee Transport Logo Redesign

The client needed a brand refresh. The first slide is their original logo converted to a vector file with some added elements to build on.

The second slide is a complete brand redesign. Building off of the angle used in the logo - subtly implying motion or energy - I came up with several variations flexible enough for use in different applications. An icon was suggested as well to be used alone or with the nameplate.

Freelance, Full-time, Moonlighting
Alex Karan
Creative Manager/Senior Exhibit Designer Itasca, IL