Alberico Camacho

Heineken Mexico wanted to introduce draft beer in major cities. So I had the opportunity to design a series of communication materials in Bars and Restaurants, as well as a strategy through itinerant and modular bars that educated consumers to serve a beer by themselves so they would know the correct way to receive a Heineken. The 5 steps of the Perfect Serve..

• Advertising
• Design Management
• Creative Direction
• Exhibit Design
• Experience Design
• Point of Purchase
• Retail
• Food & Beverage