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2014 | Grupo Modelo Urban Centers

To increase the presence of Grupo Modelo's portfolio at points of consumption, brands such as Stella Artois, Modelo, Corona, Bud Light and Victoria were inspiration for a group of artists, interior designers, architects, industrial designers, urban artists, graphic designers and even a chef from whom I had the opportunity to coordinate as a creative leader in 3 different cities simultaneously for more than 280 bars, restaurants, clubs and pubs of all kinds. I designed this intervention.

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Freelance, Full-time
Alberico Camacho
Experiential Design Ciudad de México, Mexico