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2015 | Selecto Chedraui Master Chef's Experience

As part of a positioning strategy for the renowned television program "The Master Chef" in Mexico, we developed a strategy that consisted of bringing the experience of the show to Selecto Chedraui stores throughout the country. The experience included the original Chefs who participated in the program who prepared recipes that people could fill in the store, as well as an interactive screen where they could view photos, videos, biographies of all the Chefs and even print many more recipes.

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Freelance, Full-time
Alberico Camacho
Experiential Design Ciudad de México, Mexico