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2016 | Fuze Tea Sessions Cube

This cube was installed next to the Monument to the Mexican Revolution in the heart of Mexico City. The idea was to communicate the new Fuze Tea's flavors with the campaing: "Flavors that remain". So the influencer @roxxiespiders shared in real time via Periscope the moment a professional tattoo artist would put his art on her arm. In addition, free tattoos would be given away directly to those who were testing the product and living the experience live.

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Freelance, Full-time
Alberico Camacho
Experiential Design Ciudad de México, Mexico