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2017 | Budweiser's Machaca Fest Hub

Machaca Fest is one of the main Indie rock festivals in northern Mexico. Budweiser is the main sponsor and promoter. The festival lasts 3 days and has 2 stages running simultaneously. I designed this hospitality inspired in the red bowtie, urban and raw materials and light. This place pretended to be a fun corner to rest, eat something, drink and live the best brand experience during the event.

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Freelance, Full-time
Alberico Camacho
Experiential Design Ciudad de México, Mexico