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1988 89 Mid Engine 1932 Ford Roadster Show Car

This car was built as a concept in order to attract attention to a commercial venue.
The strategy was to unveil the vehicle at the Oakland Roadster Show (America's most beautiful roadster award), the car was not expected to win the award given how radical it was as for that world, however, it was expected to make an impact good enough to help introducing the company products.

Alberto Hernandez Mendoza
Industrial Designer San Francisco, CA