The field of production is characterised by products which look alike as far as shape is concerned. For this reason, DSM devised an object which could stand out from the crowd conceiving an original design and suggesting aestethic improvements which are influenced by the object’s functions renovating the traditional image of floor fan heaters.
The key innovative element is the warming body, which is no longer integrated within the structure of the product, but it is part of the frame of the fan which also works as a stand. This is a design solution which combines a touch of elegance and a the size reduction of this element. The fan’s entire body is covered by a grid which is perfect to emphasize its power and capacity to convey the air flow.
